10 Ideas for Video SEO
You’ve created your viral video now what? Video Search Optimization is very important. The following are 10 tips to help you get started creating a successful viral video campaign.
1. Keep your video under 3 minutes – Research shows most people get bored after 2 – 3 minutes of watching a video. Break up your video in pieces (if you can) if it’s longer than 3 minutes. Longer is not necessarily better.
2. Create video sitemaps – All the videos on your site that you host yourself (not YouTube videos and the like) need to have a video sitemap. The sitemap includes a description and keywords for each video that the search engines can read. For more info on video sitemaps go here. Look at the results I had with a Video Sitemap for the Verde Valley wineries. It was number 1 for awhile last year but now it usually posts #4 – #6. This is for the keyword “wineries” in Google Video Search. (If you type in “Sedona Wineries” the results are even better because I posted the video to multiple sites. More on that in a later post.)
3. Title of videos – Title your videos with relevant keywords (it’s the first thing the search engines see) and possibly some catchy phrase in the title. It might get you a little more attention.
4. Create “How to” Videos – Create unique, informative videos that are relevant to what you do and can help people figure something out. Goodwill goes a long way.
5. Video thumbnails - Find out how each video sharing website grabs your thumbnails. Experiment with getting the right image in your edit to display the thumbnail you think would be the most relevant or eye catching.
6. Tags – Tag videos with keyword phrases (long tail keywords) that communicate the relevant content in your videos. Always add the word “video” at the end of your title. Also make sure “video” is in the meta data and description.
7. Branding – Create a “watermark” or “bug” for your video that can help with brand awareness with a potential customer. This could be as simple as you web site address or your logo in a corner of the video.
8. Call to action – Always have a call to action “slate” at the end of your video. Something like “Please comment below.” “Please favorite my video” or “Please subscribe.” Also, have a link to your website and let this last call to action stay on screen for 20 or 30 seconds so video sharing site ads are delayed in popping up.
9. Allow others to embed your video – Share the embed code from your video sharing web site with others to use on their web sites. This creates back links to your videos which means more traffic.
I also want to encourage you to always experiment and tinker with your marketing efforts. There is so much more to do than these 10 tips. From my point of view online marketing is a process that never ends. I’ve learned quite a bit from just playing around with all these ideas. In the future I’ll post more things you can do to improve your video presence online.